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Fashion, Lifestyle, and Styling: Meet the YouTuber, Ishita Khanna

An Interview with Ishita Khanna, a YouTuber and digital creator, who brings her viewers the best of fashion and lifestyle tips

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Ishita Khanna

The digital age has provided us with a myriad of opportunities to display our talents, hobbies, and opinions. Social Media is free and fairly available to all. Instagram reels and YouTube are a tremendous platform for Artists and Digital Creators from all fields, to present themselves in their own ways. However, with these fancy platforms available to us, our adaptability to it and creativity is also an important factor. In this light, we present to you an ingenious YouTuber and digital creator, Ishita Khanna. Creative and innovative, with a penchant for fashion, styling, and lifestyle, and a participant at the Myntra Fashion Superstar show, she is taking the wave. With her kind and strong-willed personality, Ishita’s YouTube is a collection of hauls, skincare and makeup, vlogs, fashion/styling, girl talks, and must-haves! 

Dive right into the know Ishita Khanna’s journey

Early Life

Ishita was born in Rewa, Madhya Pradesh, but moved to Dehradun to complete her schooling at Welham Girls School. Ishita says moving away from parents at a tender age of 10 was both challenging and fulfilling. Similarly, at the age of 18, Ishita moved to Mumbai for her graduation from St. Xavier’s College. Afterwards, she did her post-graduation in Financial Economics from Pune. Without parents around, Ishita in the boarding school and college, in the busy bustling Mumbai, faced a lot of barriers alone. This, however, has moulded her into a person she is now. She is grateful to her parents for exposing her to this crucial experience. 

Driven by her interests and hobbies in creative direction, film making, editing and digital media, since her school life, Ishita was always involved in numerous I.T. inter school competitions. As Ishita says, this sowed the seeds for her pursuing her career in YouTube. 

How Did YouTube Happen to Ishita Khanna?

During college, Ishita was interested in modeling, glamour, and fashion. She auditioned for a few pageants and ads but didn’t really get the breakthrough that she was looking for. Burying her interests in fashion and digital media, Ishita started preparing for UPSC. She faced multiple failures here as well, but she didn’t let these accumulated failures demotivate her. Most of us could have lost our spirit after facing failures after failures, but Ishita used them to build herself stronger.

Through this, Ishita landed into freelancing to be financially independent. Luckily, through social media manager and content writing positions, she found freelancing work for a food blog. While making videos for them, Ishita found the buried interests of creative direction and film making resurfacing again, and like all destined ways, Ishita decided to open her own YouTube account. The UPSC training had somewhere erased all this in her, but eventually, she found it back within her. She employed all her creative energy, directing and editing interests in her YouTube account.

Handling YouTube alongside with her freelancing full-time work as a social media manager, Ishita managed to become a full time YouTuber in less than a year! It was her dedication and passion which sent her soaring towards the sky, indeed. 

Achievements and Applauses! 

The biggest challenge that the digital creators face is that of recognition. They’re creating content for the audience, and to cultivate that audience requires consistency and uniqueness. Ishita crossed the 100,000 subscribers mark in just a year and a half. This reflects her excellent content creating skills. She had to juggle between her work as a social media manager and as a YouTuber, but through hard work, time management and determination, Ishita maintained consistency in both her roles. Ishita’s content reached a lot of brands, brands that she had dreamed of collaborating with. Ishita says that working with these brands was a leap of faith that she took and is glad that she challenged herself in these areas as well. Her biggest motivation which keeps her running is the realisation that she is exactly where she once dreamt of being. 

When Ishita Khanna was just in 3-4 months of her YouTube career, she got to take part in Myntra Fashion Superstar, India’s first digital reality show for influencers. This was one of the biggest breakthroughs for her. She made it through the top 5 in the show. Ishita recalls travelling in the Delhi Metro, and people coming to her excitedly and congratulating her on her performance in the Myntra Fashion Superstar show

For Ishita, one of the major things which fuels her enthusiasm is her content making a difference in the lives of girls and women. She receives a lot of emails and messages from her viewers who thank her for her content as her fashion and styling tips, lifestyle tips help them a lot. Some have even said that her videos have helped them improve their communication skills. The sheer joy and feelings of worth that come with knowing that her content is making a difference fosters Ishita’s zeal for good. 

Ishita is also a part of the digital creators’ economy. She is the first Indian Content Creator to launch her own utility driven NFTs (Non fungible tokens) through which she provides her buyers unique stylish sessions, vouchers and other benefits. She has also developed content pieces for one of the top crypto exchange platforms in the country, CoinDCX. She creates educational videos around cryptocurrencies.

Message for Aspiring Creators

Ishita believes that while every human being is born with a talent, one cannot display it efficiently without harnessing it through hard work and consistency. Talent and skills can be acquired through persistence. One needs to hone one’s skills, because nothing is ever served to us readily on a platter. 

For aspiring artists and creators, Ishita Khanna says, “Take the leap”. She believes that there is never a better time than now to chase one’s passions and dreams. While this will bring success, one must always prioritise one’s dreams rather than success.

Credits: YouTube Ishita Khanna
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Creators

Age No Bar: Female Creators Pushing Against Norms

Adapting to social media culture, these women creators are proving that age is just a number when it comes to making a positive impact through their work.

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Women Creators

The space of social media being heavily dominated by young creators is largely because they are better equipped to deal with the demands of the digital age. Yet, amidst the rising brands of Instagram influencers, there are many female creators who are breaking the expectations of age and carving a space for themselves through their different forms of work. From cooking to comedy, health or wholesome advice, here are some Instagram pages that are making things more relatable and accessible for all kinds of people, age no bar. 

Poonam Sapra

An old lady, with a loving smile and a placard that reads happy and wholesome updates and perspectives. Poonam Sapra’s page is dedicated to this alone, a simple idea with a lot of love to offer. ‘Mother with a sign’ naturally says all kinds of things you’d expect your mother to say, so it’d make you roll your eyes at times, while simultaneously go ‘aww’, and love her for all the sweet hope she has to give! 

Credits: Instagram (motherwithsign)

Dr. Anjali Kumar

Dr. Anjali Kumar’s page is all about making things about women’s health more accessible, busting myths, explaining and giving information on things related to gynaecology, sexual health, and pregnancy. Coming from an authentic and experienced source, the importance of pages like ‘Maitri’, run by Dr. Anjali, cannot be stressed enough when often the social taboos involving women’s bodies make it harder for them to understand and seek help for their health and wellness. 

Credits: Instagram (maitriwoman)

Ravi Bala Sharma

Dancing and grooving at the age of 63, calling herself ‘dancing dadi’, Ravi Bala Sharma’s energy will put your laziness to shame. Posting her lively dance performances on different Bollywood songs, old and new, her page has garnered a lot of support and fan following, including the likes of singer Diljit Dosanjh. After all, who wouldn’t appreciate a person set on enjoying life through her art, transcending the boundaries of age. 

Credits: Instagram (Ravi Bala Sharma)

Padma Balasubramanian

Padma Balasubramanian’s page with over 1800 posts and 37k followers is a delicious delight. She posts pictures of all the different dishes she cooks while also blogging her family recipes. Scattered around different cuisines, her page has gained a lot of attention from amateur cooks all over the world wanting to make the authentic ‘ghar ka khana’ on their own!

Credits: Instagram (Padma Balasubramanian)

Vasanti Akhani

Vasanti Akhani presents relatable content meant to bring a pinch of warmth and humour in our rather monotonous and busy lives. Shattering the monopolisation of Instagram by otherwise mostly young influencers, Vasanti Akhani is using the same digital tools to entertain others through her improvised musical and drama performances.

Credits: Instagram (Vasanti Akhani)
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Creators

An Inspiring Young 20-Year-Old Activist: Wali Rahmani

Wali Rahmani, a young social media activist, who is fighting against hatred and fake news, while leading the new generation with his inspiring journey.

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Wali Rahmani

Age never determines the impact that one can create. Examples of young activists like Malala Yousafzai or Greta Thunberg exemplifies the power that every young person has in creating a better world around. So underestimating the potential of young people in making a difference is wrong done to them.

Credits: Instagram (wali_rahmani)

Wali Rahmani is one such youngster who is using his voice to create awareness. A 20-year-old law student from India, he uses social media to spread awareness and fight fake news, hatred and fascism. He educates people on issues of national importance such as governance, policies, constitution, media, communal hate and fake news.

Credits: Instagram (wali_rahmani)

But it doesn’t stop there. Recently, in Kolkata, he opened an orphanage called Umeed, where he takes care of around 20 orphan kids. Establishing this orphanage as his social responsibility, he aims to groom these children into the leaders of tomorrow.

View this post on Instagram

Leaders are not born they are made !

A post shared by Wali Rahmani (@wali_rahmani) on

Credits: Instagram (wali_rahmani)

Widely recognised for his work, he has been featured in most of the leading media outlets. The Talented Indian Community extends best wishes to him for a more impactful and fulfilling career ahead.

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Creators

The Funny Man Next Door : Kenny Sebastian

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Kenny Sebastian

He is that guy, the Gen-Z Funnyman, who spreads seismic waves of rollicking laughter through his audience. The obvious aftershocks are the thunderous roars of applause and the insatiable craving for more of his rib-tickling jokes. As an audience, we can never have enough of him. On stage, his witticism and sense of humour catch everyone’s attention, making him one of the most loved and endearing Stand-up comedians in India.

In an exchange with The Talented Indian, Kenny reveals “Stand-up happened accidentally”. Admitting he had an inclination towards filmmaking in his early school days, it was an impromptu participation in the Stand-Up Comedy Competition held at the IIT Mood Indigo Fest that set him on the sail for his career. He won the competition. From then on, there has been no looking back. He confides that his biggest strength is his ability to see the normal world ‘differently’. This perspective adds a breath of fresh air to his content and stylistics of his performance. The ‘everyday’ stories retold in a funny and light-hearted manner, interspersed with interludes of brief musical pieces, is what makes him a favourite with his audience.

Kenny Sebastian

Kenny Sebastian

He recognizes that the comedy is essentially a medium, designated for entertainment, and anything else that emerges during the act, for him, is “an amazing and a fortunate by product”. On the future of the Indian Stand-up Comedy, he forecasts that it harbours a huge potential for growth, precisely because its format is “honest”, “unregulated”, and moreover it “speaks to the audience at a deep level”.

Kenny Sebastian

Kenny Sebastian

When asked to pass on an encouraging message for all those upcoming artists, who wish to follow his footsteps, he asserts “Keep going at it. It isn’t enough JUST being a Stand-up comedian/ artist. In the days and age of the internet, you are your own manager/PR/producer/writer/performer. Acquire as many skills as possible. Don’t sit on a high chair on one skill.”

Getting A Hang Of Kenny In Tidbits

Kenny Sebastian

Kenny Sebastian with Jaison Padacheril

Ques: One friend, who has played the most crucial role, in your life?
Kenny: My childhood’s best friend Jaison Padacheril. He knew I had the talent, long before I knew it myself.

Ques: Your proudest moment?
Kenny: When my parents came up to the stage during my Amazon Prime Video special ‘Don’t be that guy’.

Ques: Your favorite Stand-up comedians?
Kenny: Jerry Seinfeld and Jim Carrey.

Ques: The most courageous thing that you’ve ever done that required you to take a huge leap of faith in life?
Kenny: Recently, the biggest and the most ambitious project that I have ever done, is to write, act and produce a 7 episode web series for the Amazon Prime Video. I had never done anything like that before and I had to get it done, despite a lots of challenges and hurdles.

Ques: Your best-loved book?
Kenny: The Agile Mind: How Your Brain Makes Creativity Happen by Estanislao Bachrach.

Ques: Your style guru?
Kenny: It keeps changing.

Kenny Sebastian

Kenny Sebastian

Ques: The quote that you live by?
Kenny: No one has any idea what they are doing.

Ques: The superhero that you would love to be?
Kenny: Batman.

Ques: The sport that you love to play?
Kenny: Basketball.

The Talented Indian Community extends best wishes to him and his team for the brightest future.

Keep rocking!!! Keep tickling our funny bones!!!

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Creators

Dhruv Rathee : Setting Benchmarks for Investigative and Responsible Activism

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Dhruv Rathee, a masters student in renewable energy engineering and a YouTuber, who uses the platform to create awareness through videos relating to political, economic, social and environmental issues.

(Dhruv as a child)

Clean energy, nature & environment conservation, social activism are his passions. Since high school days itself, he used to follow & participate in online campaigns from Greenpeace, Sea Shepard, WWF.

Learning & researching about new things is his main hobby. He says “Till the age of 16 years, reading detective books was my favorite pastime. I finished the whole series of Feluda books, written by Satyajit Ray. Looking back, that seems like the most probable place where my habit of deducing, critical thinking and reaching to the core of an issue comes from.” He is also interested in martial arts like Wing Tsun, Bo Staff Kung Fu and Scuba Diving. Dhruv further added, “Just last year, I got PADI certified for advanced level diver (depths of upto 100 feet) which involved diving in a variety of different environments like shipwrecks, cold water and night time in the open sea. It’s a whole new world down there to learn about & for some people it completely changes the way you look at life.”

Interest in filmmaking, activism and sharing the right ideas among the people motivated him to take up YouTube. So far, his journey has been above expectations. The unique style of speaking, presenting the facts in a very lucid manner and stating to the point makes him popular among his audience.

(Dhruv Rathee with Prasad Ved Pathak from Ur Indian Consumer)

In future, he plans to start an alternative media and activism revolution on social media with a view to set benchmark in investigative and responsible activism. It has enormous potential to replace the outdated and noisy news channels as primary source of news. Currently, the focus is on “The Dhruv Rathee Show”, which provides all important news and perspectives, which were missed or intentionally buried by the mainstream media.

Dhruv states that YouTube and other social media have massive potential in not only bringing a social change, but also influencing individual choices and government decisions. Like any other tool, it can be used positively or exploited for unfair purposes. Fake News websites have exploited emotions of the people for undue gains. Computer Bots have been used to manipulate perceptions among the public and influence voting choices. This has been seen not only in India but across the world, like the Russian bots which were used to influence the US elections. However, internet and social media have made the world freest now, as people living in this age can get their voices heard in much better way than any time in the human history.



When asked about the most pressing problems of the world, Dhruv said, “The single biggest problem the world is facing today is climate change and biodiversity destruction. It is interconnected with the problem of garbage and waste. I don’t see much working in favor of solving it today. Maybe in 20-30 years, something comes up which would give more hope. But as of now, we can only reduce the impact of climate change. In India too, I feel that the biggest problems are environment related like air pollution, water pollution, disappearing rivers and biodiversity, excessive waste production. Most require a combined effort from the government and in citizens behavior to solve them. I’m sure we can make our country a better place to live in if everyone works together to changing our consuming / buying / using habits and attitudes. Awareness plays a huge part in it and that’s where my work comes in.”

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Shameless Yet Mostly Sane : Prajakta Koli

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Prajakta always wanted to be a radio jockey and she decided it at the age of 6 that she will be called ‘RJ Prajakta’. When everyone in class wanted to be a princess or an astronaut, she felt like quite a rebel screaming – RADIO JOCKEY!

Her final year exams ended on a Saturday and on the following Wednesday, she was already interning at a Radio Station in Mumbai. But as days passed, she realized it wasn’t as much fun in person as it was in her head. However, after interning for 9 months, she still managed to bag the late night show on the channel, which she considers the best day ever! After an awesome first week, she somehow hated listening to herself on the radio. Quite expectantly, she was pulled down and replaced by another RJ after 3 months.

Here is a small clip of Prajakta as an RJ with Fever 104 FM.

(Credits: Fever 104 FM)

But during the stint as a radio intern, she happened to have her ‘Happily Ever After’ moment with Hrithik Roshan. He had visited the studios for a promotional event and Prajakta being a die-hard fan ran upto him for a selfie. She recorded a video with him for her Instagram. Things changed when she Instagrammed a series of videos with Bollywood actor Hrithik Roshan. In one of videos, Koli and Roshan are seen having a bizarre conversation, which begins with her saying, “Oh My God!” and the superstar repeating it.

Koli describes the videos as stupid, but Sudeep Lahiri from One Digital Entertainment thought they were brilliant. Sudeep Lahiri reached out to her and suggested that she should start a YouTube Channel and make videos. Back then she thought that it was the stupidest advice ever given to her. It was the toughest decision of her life, to choose to leave radio and start making YouTube videos. But now she considers it the BEST DECISION EVER!

As she had no idea of YouTube and no references, so everything on the channel has worked pretty much on Trial-And-Error.

Talking about YouTube as a career option she says that it is a full-time job. Although it takes some time to set the ball rolling, but eventually when you find your feet and you understand what your audience likes, it’s the best thing ever. Consistency and content is the key. People want quick entertainment and consistency which helps in retaining the audience. Content on the other hand, is what helps to get that audience.

Prajakta also performed at YouTube FanFest India 2016. Click here to watch her full performance at YouTube FanFest.

When our team reached out to Prajakta to enquire about her future plans she said, “As far as future plans are concerned, I love how YouTube as a platform surprises me with its endless possibilities and would like to keep it that way for now.”

Recently Prajakta also performed at Mumbai Comic Con 2017.

Prajakta Koli at Comic Con 2017

Prajakta Koli at Comic Con 2017

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