Being a content creator does seem like a glittery job with amazing perks. But is the reality always that simple and easy? The pressure of always getting the right content out, dealing with many brands and finding the right fit is not always easy to cope with. And though consistency is expected from you as a content creator, it’s hardly ever possible to remain that consistent. But amidst all these doubts and hesitations, there exists a handful of individuals who beat the odds and truly stayed consistent and made their mark as a content creator and one of them is none other than the awardee of the Heritage Fashion Icon Award 2024 at the National Creators Award, Janhvi Singh.
Janhvi Singh: Early Life
Born in Nagpur and brought up in Prayagraj, Janhvi Singh had very humble beginnings. Being an introvert content creation was not something she aspired to do as a career as a kid. All she knew was that conventional career paths were what she didn’t wish to pursue, given how much they would restrict her growth in the creative spheres.
Janhvi Singh thrived in creative domains such as dance; in fact, right before the COVID-19 lockdown, she was pursuing a diploma in Kathak. Her venture into the area of content creation started with dance. Every now and then, Janhvi Singh will post about her dance routines and her progress. But though she loved her dance content, that was not the content that catapulted her to the face of success.
Janhvi Singh: Success Story
Janhvi Singh started her content creation journey with dance, but slowly she transitioned to talking about the lessons she learnt from the self-help books that she was reading. But not everything was going seamlessly and that’s when Janhvi Singh decided to seek help and her help came in two forms: one, her parents and the other, her mentor Manish Pandey.
Every time we are confused, it’s always our elders or parents who try their best to guide us and it was no different for Janhvi Singh, as it was her mother who prompted her to give the Bhagavad Gita a chance to help her with questions she has about her life. Janhvi Singh was not much of a spiritual person from the get-go, but after hearing her mother’s request, she decided to give it a try and she realised that the Gita truly holds a lot of answers to her questions. In fact, it holds a lot of answers to many questions that are faced by people in and around her. So, instead of keeping all the knowledge to herself, she decided to share it with everyone on social media and soon carved a niche for herself in Indian culture and heritage.
Once a niche has been carved Janhvi Singh still had a long way to go before she tastes success and it was through the help of her mentor Manish Pandey and his advice to plan content for the next 700 days that instilled in her the spirit of consistency that is vital in this cutthroat ever changing realm of social media. But along with consistency, she was expected to make certain geographical shifts to ensure she could grasp better opportunities at bigger cities and none of this would have been possible without the constant support of her parents, who were ready to support her every step of the way. According to Janhvi Singh, the one thing her parents taught her was to make the most of whatever less you have now so that you value abundance when it knocks on your door. From shifting to a flat in the same city to shifting to a metropolitan city to help nourish her dreams and attain greater heights of success, her parents ensured that she had their full support.
Afterword
After being in this business of content creation for so long, one would expect Janhvi Singh to give up or get exhausted or face burnout, but just like Day 1, Janhvi Singh mentions that she doesn’t ever face burnout because of the content but rather because of the excess screentime. Not letting negative criticism get to her, Janhvi Singh only focuses on the criticism that carries an iota of constructiveness with it. Lastly, she leaves a message for the young dreamers, hoping that they would do their due research before jumping into a career like social media content creator because it’s not all glitz and glam and reminds them once again that consistency is the key to success in this ever-changing field of content creation.
