Passion to Profession: Interviewing Pichwai Artist Vani Vardannagri

It takes courage to leave the comforts of a high-paying job (comfort only comes from the security of the monthly salary; otherwise, corporate jobs are far from comfort) and take up art as your full-time profession, beginning from scratch. Vani Vardannagri, the perfect A+ grade student and the most valuable employee said goodbye to her corporate job at an IT firm and relied on her savings to begin her new venture in painting.

In this conversation, Vani Vardannagri shares about this transition, from corporate to colours, Pichwai art, life and the tidbits of courage we all need. “There will always be doubts and challenges,” she says, “but nothing is more rewarding than doing what you love.”

Introducing Vani Vardannagri: Early Life, Academic Journey and Love for Art

Born and raised in Hyderabad, Vani Vardannagri always topped all her classes and papers. Growing up, all she knew was excelling in one’s academics. ‘Extra-curriculars’ was out of her dictionary. She mentions that even the school she graduated from didn’t even have extra-curricular subjects. She graduated with a BTech degree and was soon employed in an IT firm. As an employee, Vaani excelled in all her tasks, which led her to lead projects very quickly. All through this while, as a student, and later as a working adult, Vaani always loved sketching and painting. In her free time, she’d get her paper, colours and paint away. On weekends, she would surf through YouTube tutorials and try on new abstract paintings, sketches and drawings which used to come out beautifully well.

The Transition From Corporate to Full-Time Art

Vani’s friend, who was well-versed in her paintings, suggested she start an Instagram page and post her paintings. The same friend then suggested she start taking online orders through her page. Vani began taking orders and would work on them on weekends. Her paintings were received well online. During this time, Vani realised she couldn’t see herself caught up in the routine mundanity of corporate life.

We all know that being an artist in India comes with a lot of risk. ‘Art’ or ‘Artist’ doesn’t qualify for a career in the eyes of many. They dismiss it as a mere hobby. Of course, the decision to leave the job didn’t come easily. She attended workshops, listened to other artists’ journeys and eventually realized that she needed to pursue something more fulfilling. While not entirely supportive, her parents gave her the freedom to choose her path, leaving the ball in her court.

It took nearly a year of living off her savings before she began earning from her art. It wasn’t after 1.5 years that her Instagram page crossed 1,000 followers. But through it all, Vani’s determination kept her going.

The financial instability that came with leaving her job led to immense stress. Vani fell into bouts of overthinking and anxiety, wondering whether she had made the wrong decision. The stress took a heavy physical toll on her. Her doctor diagnosed her with gastritis and she had to take a break from work for a month to recover.

During this time, Vani turned to regular gym and strength training, which helped her reset both mentally and physically. The workouts brought clarity and balance, and when she returned to art, her focus improved. Soon after this one of her first reels went viral, boosting her online presence.

Pichwai Art: What Form of Art is it and How Did She Get Into This?

While exploring different artists and art on Instagram, Vani came across an artist doing Pichwai painting. She was intrigued by its minute details and intricate designs. Even though she didn’t know anything about the style, she decided to try her hand at it and came to like it a lot. Pichwai art, which originated in Rajasthan, is known for its depictions of different kinds of lotuses and its distinctive leaf shapes, often used in muted tones to reflect classical Indian aesthetics. However, Vani added her twist by incorporating bold colors and contemporary touches. Through this, she found her niche, using Pichwai as a medium to represent her culture while making it uniquely her own. Apart from Pichwai art, Vani does a lot of abstract art. That is her second favourite niche of hers.

Vani Vardannagri on her Creative Processes, Creative Blocks, and Social Media

Vani’s creative process is deeply personal and, in many ways, methodical. She describes it as almost obsessive, with each painting needing to be visualized perfectly in her mind before translating it into a sketch. Unlike many artists who do rough sketches, Vaani skips this step, sticking strictly to her own rules to achieve the level of precision she seeks. This meticulous approach, while rewarding, can sometimes feel overwhelming, as the pressure to get things “just right” is always present.

Social media, particularly Instagram, is a double-edged sword. While it helps her share her work and connect with a broader audience, it has also led to moments of doubt and creative blocks. The constant comparison with other artists and overthinking about her progress often leaves Vaani feeling stuck. To overcome this, Vaani has had to remind herself to focus on her own journey rather than comparing it to others.

Vani Vardannagri’s Message for All Aspiring Artists

For Vani, the journey from corporate life to full-time artist has been anything but easy, but it’s one she’s passionate about. She emphasizes the importance of creating a clear boundary between work and personal life, especially when working from home—something she struggled with early on. Having a dedicated space for your art, even if it’s small, can make a huge difference.

Vani Vardannagri’s advice to aspiring artists is to treat art as a business. In the beginning, there are sacrifices, like the absence of a safety net or fixed monthly income. The hustle is 24/7, and there are no weekends, but she believes once you’re settled, it gets easier. “People will have opinions about your work, but it doesn’t have to matter. Focus on your journey, don’t compare, and be grateful for what you have while striving for more.”