In this fast-paced world of commercialisation, it is hard to come across artists who value expression over anything. Artists for whom art is more like a therapy than work. Artists for whom art is happiness in its rawest form. Given the 9-8 work culture we are trapped in at some level it is understandable why someone would hesitate to leave everything behind and focus just on art. But for those who manage to do it, it’s our duty to capture their tale so that we can keep the hope alive in others who are thinking of making a career shift. So, let us introduce you to Payal Bansal, a budding lippan artist for whom art was just an extension of her existence.

Payal Bansal: Initial Journey & Struggles

Payal Bansal started her journey in the art realm at a very young age. And for that she has her big joint family to thank for. According to her, everyone in her family was always involved in some form of creativity or other. Hailing from a small town in Maharashtra Jalgaon, she never anticipated that you could actually do so much with social media in terms of starting a small business and being financially independent. Growing up in a small town there weren’t a lot of opportunities available back in the day when she went to get a college degree. Thus, instead of pursuing a degree in fine arts, she settled for a degree in engineering. But her creative spark never died.

From crochet to embroidery to clay work, Payal Bansal has tried her hands in every possible art form. Initially, it was just a fascination and love for art in general. Her creativity always managed to shine no matter what she was doing. Be it decorating the house for festivals or just making a simple rangoli her creativity always found a way to woo people.

The pandemic of 2020 that brought the entire world to a standstill was no different for Payal Bansal. Just like all of us, she waited at home uncertain about the future, and worrying about her loved ones. And it wasn’t easy given that some of her family members had to be rushed to the hospital. But when all doors close you look for a window and that’s exactly what lippan art was for Payal Bansal. 

During the devastating time of COVID-19, Bansal stumbled upon a piece of lippan art at home. The origins of this art piece are still unknown but somehow it ended up at the right time and the right place for Bansal. Just like the curious cat that she is, she immediately tried different types of mud and tools to figure out how to master this art form. She did her fair bit of research to understand lippan art and took courses to get better at it. During this time she also fell in love with the lippan artwork by Maji Khan. For her, during this terrible time, lippan art was the only source of happiness and therapy that helped her sleep soundly at night and look out for the next day. And gradually from making lippan art for herself and people close to her she got the boost to make it bigger and put it on social media. But it wasn’t until her work got featured in the Sunday Midday that she got her breakthrough moment. And ever since then her popularity has never taken a dip.

Payal Bansal: Lessons Learnt 

Being the first woman entrepreneur in her family and just running a business she never thought in her wildest dreams to start, comes with a lot of challenges. Initially, when she started off, there was a lot of pressure to ensure that the work was dispatched and received in perfect condition, especially for the door torans, which were very delicate. Bansal narrated how it was so difficult to find a way to dispatch for this one customer who really loved her art piece but each time they sent it to her, she always received them broken. But by not giving up and continuing to try different techniques with each failure, Bansal ended up coming up with the ingenious idea of foldable torans that made it possible for her to make huge torans and dispatch them without any issue. 

There was a time in her initial days when Bansal was running the whole creative art show herself. From taking the orders to conceptualising to making the schematics to drawing it on big panels to placing the last mirror, she did everything. But soon she had to undergo two major surgeries that put her in a depressive phase and she just wanted to give up. She even called up her customers whose lippan artwork orders were pending and offered to give them a refund as it would take her longer than expected to make their orders. But not a single customer accepted a penny back as they had a lot of faith in her and even waited patiently until she recovered and was in a better space to do her magic with lippan art. Because of all of this, she values her customers a lot and ensures that constant communication is maintained. According to her, communication is the key to establishing a good rapport with your customers and ensuring both you and they are happy at the end of the day.

Payal Bansal: Creative Process

Whenever Bansal starts on a lippan art piece, she gets so engrossed in it that she doesn’t need to rethink or re-check anything. But just like every other artist out there, it does happen that at times she gets stuck or experiences a creative block. Her go-to strategy involves trying again and again until she cracks it. Out of all her art pieces the one that is close to her heart is her first art piece for a wall that she made for her customer Yamini Sood.

A strong believer in giving back to society she also trains many young girls from low-income families to help them improve their skill set and earn more. They also help her out on her projects. By doing this, she not only ensures that many women of tomorrow have certain skills but also skills they can market and earn out of. Though she loves to teach she doesn’t host any online workshops as she is a strong believer in working with traditional mud and not the moldable clay you may find online. This just highlights her respect and love for the traditional lippan art form. 

Afterword

As an artist, Payal Bansal has faced a fair share of dealing with people who copy her artwork but she never let it get to her. Focusing on just herself she tries to improve in every way she can. A small message that she has for young artists: “Put your heart and soul into what you’re doing, and then only you can truly create art that you love. Getting inspiration from others is fine but you need to find your own style to truly shine.” 

The artists artistic journey often begins in childhood with a deep fascination with drawing, scribbling and exploring the world through creativity, colours and lines. This early stage is marked by a love for storybooks and comics, providing rich visual and narrative inspiration. For those raised before the digital age, these activities were cherished pastimes, filling the void left by the absence of mobile phones and limited television programming.

Growing up in Mumbai with roots in Kerala, an artist like Gulshan Achari finds inspiration in both regions and cultural and artistic richness. However, it’s not just the environment that shapes one’s artistic inclinations but an inherent appreciation for art and creativity. The drive to pursue art must come from within, with the surrounding occasional inspiration to recharge and find new perspectives.

Gulshan Achari’s journey into art is an innate inclination to express oneself visually. From drawing inspiration as a child to seeking new expressions, his journey is marked by a refusal to stop. While many halt their artistic pursuits at various stages of life, those who persist continue to evolve and mature in their craft.

Inspirations and The Essence of Art

A pivotal moment for Achari came from discovering a mentor or an inspirational figure in the field. Encountering the works of Milind Mulick, a renowned watercolour artist, was transformative. Mulick’s vibrant and lifelike paintings, which look digitally enhanced, reveal true brilliance to a more profound commitment to craft and a desire to learn from the master. This underscores the crucial role of mentors in an artist’s journey, guiding them towards new techniques and perspectives.

Mulick’s approach to art emphasises passion over popularity. He paints daily, driven by love for the act itself rather than the pursuit of fame. This dedication is a powerful example, illustrating that true artistic fulfilment comes from commitment to the craft. The rewards, whether in recognition or personal satisfaction, follow naturally when focused on the art.

Art, in its essence, is about conveying emotions and experiences. While some artists may embed hidden emotions and messages in the work, the primary goal for many, including Achari, is to evoke a sense of happiness and connection. Creating art should be a joyous experience, which should be palpable to the viewer. If the artist feels happy creating, this sentiment can transcend the medium and resonate with the audience.

Achari’s work is a testament to the beauty in the ordinary, shifting perspectives and bringing unexpected joy to viewers. Painting a simple hut in the shadow of a grand fort can help the viewers see their everyday surroundings in a new light, appreciating the beauty in the ordinary. His work celebrates the transformative power of creative expression, evoking a sense of wonder and appreciation.

The Artistic World View

The life of an artist is often viewed through the lens of pros and cons, but some categorisations can be limiting. What one perceives as a disadvantage, such as the uncertainty and unpredictability of an artist’s path, can also be seen as an adventure. Achari’s journey is about embracing the unknown, finding joy, and breaking free from conventional constraints. His work is a testament to the transformative power of creativity that evokes a sense of adventure and open-mindedness.

Ultimately, Gulshan Achari’s perspective on life and creation transcends traditional notions of good and evil, as well as pros and cons. It is about experiencing each moment fully, finding beauty in the present, and continually evolving in one’s craft. His journey is a testament to the enduring power of creativity and its significant impact on both the creator and the observer.

The Transformative Power of Creativity

Embracing and utilising waiting periods can lead to a profound shift in one’s mindset. Instead of viewing delays as a nuisance, Achari began to appreciate the extra time engaged in productive activities. This shift in perspective enhances personal growth and positively impacts social interactions. When friends arrive late, instead of being frustrated, they are greeted with an unexpected smile. This comfort, although not directly stemming from friendship, fosters a deeper appreciation for the company of others.

The creative fields come with their unique set of challenges. An artist often struggles between personal creativity and commercial demands. For example, Gulshan Achari might prefer painting landscapes, but the markets may prefer subjects like luxury cars. This creates a dilemma: Should artists pursue their passion or cater to commercial interests? Additionally, societal expectations can pigeonhole an artist into specific themes, such as religious motifs, limiting creative freedom. Over time, this can lead to creative stagnation, where repeating the same subject becomes monotonous. Understanding and navigating these societal pressures is a significant part of an artist’s journey.

Another challenge is the modern obsession with social media metrics. Artists may focus more on gaining followers than on honing their craft. This shift in focus can dilute the quality of their work and stifle creativity. Pricing artwork for exhibitions presents another hurdle. High expectations based on market trends can lead to disappointment if sales need to match the inflated prices, causing frustration and discouragement.

Persistence and Adaptability

Despite these challenges, persistence and honesty in one’s artistic journey are crucial. Setting realistic goals and continuously learning and adapting are critical to long-term success. Early wins should be seen as opportunities for self-assessment rather than reasons for complacency. Consistent effort and staying grounded help artists navigate their paths more effectively. This emphasis on persistence and honesty in the face of setbacks can inspire artists and provide a realistic view of the rewards of pursuing art.

The Leap of Faith

Gulshan Achari’s journey started balancing creative pursuits with demanding careers, painting late into the night after working long days. The transition to full-time artistry can be daunting but fulfilling. Such dedication often stems from a lifelong engagement with art where formal training might be absent, but relentless practice and passion drive progress.

The fusion of creativity, inspiration and logical thinking can be a powerful asset. In corporate environments, for example, visualising initiatives as a creative process can identify potential challenges and solutions more effectively. This duality allows for innovative problem-solving and enhances the overall effectiveness of business strategies.

Ultimately, the message is clear: creativity is inherent in all of us. It should be nurtured regardless of one’s profession. Engaging with our creative side can bring immense satisfaction and success. Whether in art or other fields, creativity drives innovation and makes us more adaptable and resourceful. Consistently pursuing creative endeavours and integrating them into various aspects of life can lead to a more fulfilling life.

In the bustling city of Hyderabad, amidst the humdrum of daily life, Arpital Patel was born. Raised and educated in Hyderabad, Arpita’s journey from a typical Indian household to becoming a celebrated photographer is nothing short of inspiring. Her early education at Sri Aurobindo International School played a pivotal role in shaping her career. The school, known for its creative environment and lack of a uniform, fostered Arpita’s creativity and instilled in her a love for the arts. It was here, more than at home, that her teachers provided the support and encouragement she needed, setting her on a path destined for a creative future.

Discovering a Passion

Photography chose Arpita rather than the other way around. Her mother, passionate about capturing moments, was meticulous about getting family photos clicked at studios. She instilled in Arpita the importance of photographs as markers of personal growth. With a basic roll camera in hand, her mother taught her the significance of a good background in any image. These lessons, absorbed subconsciously, slowly ignited a love for photography within Arpita.

Coming from a traditional Indian family where women were not typically encouraged to work, Arpita was initially prepared to marry right after her education and become a homemaker. However, her passion for photography and art eventually led her to realize that she could forge an independent path. The turning point came during her college days when she discovered the work of Richa Kashelkar, a wedding photographer whose stunning captures of simple moments inspired Arpita. Seeing a woman excel in this field gave her the confidence to believe in herself and pursue photography as a profession.

The Struggles and Triumphs

Reflecting on her journey, Arpita believes that struggles are essential for growth. One of her earliest challenges was acquiring her first DSLR camera. Her parents, unsure of investing ₹50,000 in a camera, hesitated, prioritizing education instead. It was her uncle who ultimately stepped in, helping her buy the camera and supporting her dreams.

Entering a male-dominated field like photography presented its own set of challenges. Surrounded mostly by male photographers, Arpita found little initial support. However, she was fortunate to work with talented mentors who guided her. One such mentor was Shreyans Dungrawala, who welcomed her as his student. Interning with Shreyans and his friends, Arpita learned valuable lessons about purpose, innovation and the evolving technology in photography.

During those early days, Arpita had no clear direction for her career but deeply enjoyed the process of photography. Social media, especially Instagram, played a significant role in her journey. Her work resonated with many, leading to opportunities such as judging events at colleges and winning the award for the youngest female photographer in Hyderabad.

A Dream Come True

A major breakthrough in Arpita’s career came in May 2021 when she received an offer from a heritage hotel chain to photograph their properties across northern India. Traveling to cities like Haridwar, Mussoorie and Nainital, she was able to combine her love for travel and photography, fulfilling a long-held dream. However, Arpita’s ultimate dream is to shoot for National Geographic, a goal she continues to strive towards.

Looking back, Arpita wishes she had known early on that photography is an expensive profession and not just a hobby. She learned the importance of valuing her work and setting clear boundaries. Doing free shoots, especially for commercial projects, undermines the profession. Professionals charge for their expertise, time and quality and establishing fair pricing from the start is crucial for building a sustainable career.

For Arpita, the most rewarding aspect of her work is meeting new people and getting to know their unique stories and perspectives. Each person she photographs teaches her something new. Traveling, another significant part of her work, enriches her creativity and passion for photography. Exploring new places and experiencing different cultures allows her to blend her love for travel with her profession, creating memorable images that tell compelling stories.

A Message for Aspiring Artists

To young dreamers who wish to follow unconventional careers, Arpita Patel says, “Dreams are meant to be pursued and turned into reality. Keep going and life will provide what you need. Never lose your passion for what you love the most.” She advises staying focused on your goals, enjoying the journey and believing in yourself. Embrace obstacles as opportunities to grow, take risks, surround yourself with supportive people and let your passion drive you forward.

Arpita Patel’s journey is a testament to the power of passion, perseverance and the belief in one’s dreams. From a young girl in Hyderabad to a celebrated photographer, her story inspires us to follow our hearts and pursue our passions, no matter the challenges.

In the heart of Kenya, amidst the whispers of the wild, begins a remarkable journey. Born in the small town of Nyeri, Dhir Jakharia, a 21-year-old, grew up immersed in the rhythms of African life. Raised in the vibrant tapestry of African culture until the age of 13, Dhir Jakharia eventually moved to the capital, Nairobi. It was here that his love for photography sparked, eclipsing his childhood dreams of becoming a footballer. And his journey as a wildlife photographer began.

Embracing Change: From Football Dreams to Photography

Dhir Jakharia’s journey had a surprising twist. From dreaming of a career in professional football to unexpectedly finding his passion in photography, life had its own plans for him. His transition from an aspiring footballer to a passionate wildlife photographer was fueled by curiosity and love for nature. “I kind of just fell in love with it,” Jakharia reflects, recounting his photography journey. “Now I’m doing wildlife specifically, and I love the travelling aspect of it.”

Dhir Jakharia: Exploring Passion and Purpose

Currently pursuing Business Administration, Dhir Jakharia seamlessly combines his entrepreneurial spirit with his love for nature. “I’m a Gujarati, so I have business in my blood,” he states. Specializing in marketing, he envisions a future where his entrepreneurial spirit and artistic vision converge seamlessly. “I want to mix my photography with business,” he shares. “I’m already doing it on a small scale, selling prints and organizing photo tours.”

Through his lens, he seeks to foster awareness and empathy for the natural world. “Good photography helps to create awareness and can promote animal conservation,” he explains. Working on the logic of making people more familiar with their environment to ensure they try to conserve it, he explains further how when someone sees a picture of an elephant and likes it, they may think twice before partaking in animal cruelty.

Dhir Jakharia: Overcoming Challenges

The young photographer’s journey has not been without its share of challenges. The untimely passing of his father in 2020, and the disruptions caused by the pandemic. “Dealing with these difficulties was as difficult as you can imagine,” he reflects. “But channelling that negative energy into something constructive, that’s the biggest achievement I’ve gained from photography.”

Dhir Jakharia: Inspirations, Dreams and Beyond

Despite the hurdles he’s faced, Dhir Jakharia remains steadfast in his pursuit of excellence. Drawing inspiration from renowned photographers in the field of wildlife photography, such as Thomas Vijayan, Varun Aditya and Shaaz Jung, he continues to hone his craft with unwavering determination.

“I learned everything through YouTube,” he shares, underscoring the importance of persistence and resourcefulness in his journey. “It’s more about making the most out of what you have.”

In a field dominated by seasoned professionals, Dhir Jakharia is exceptional. “In ten years, I see myself as a full-time photographer, recognized internationally,” he shares. “But beyond success, I prioritize my mental health and relationships with family and friends.” Reflecting on his recent exhibition at the ‘Xposure International Photography & Film Festival’ in Sharjah, UAE, he speaks of his pride in being the youngest among his peers. “Inspiring people and making photography my full-time profession while living a fulfilling life—that’s my definition of success,”. Additionally, he has already left a mark in the industry by collaborating with industry giants like Sony and Adobe at the young age of 18.

Message for Young Dreamers

To aspiring dreamers embarking on unconventional paths, Dhir Jakharia offers a simple yet profound piece of advice: “Self-belief is the biggest thing. Dream big, aim for the stars—even if you fail, you’ll still reach the sky.” In the footsteps of giants and guided by his unwavering passion, Dhir Jakharia continues to weave tales of wonder through his lens, reminding us all of the magic that awaits in the embrace of nature.

In this fast-paced world of technology, it’s hard to remain consistent. With changing algorithms and trends how can you remain consistent and relevant? And with everyday living prices going up daily, it’s hard to stick to your ethics. This is exactly when content creators like Anant Ladha with their YouTube channel Invest Aaj For Kal bring a refreshing change in this ever-changing system.

Anant Ladha: Early Days

Born and raised in Kota, Rajasthan, Anant Ladha’s introduction to finance and the stock market happened early in life. Being the third generation in his family to enter the financial world, he was exposed to trading and the stock market just like a kid would be exposed to cartoons. This gave a good foundation upon which he built up his entire life.

Starting as just a tactic to win over his teachers and peers, Anant Ladha originally began by keeping up with the ups and downs of the stock market to impress his teachers and friends. But whatever his intentions may be, this practice helped him a lot in his career as keeping up with the stock market became a regular part of his daily routine and helped him understand the nuances of the financial market better. 

After initially starting his job at Mumbai in trading he left it to join his family business. While working there, an incident took place that changed his life forever. In his town, a company was closing down and all the employees were given around 50 lakhs corpus amount. Among them, one employee who had received this amount had invested it in an insurance scheme that wouldn’t allow him to withdraw the money until the five years were up. Desperately in need of money to support his sick wife in the hospital, the poor man showed up in tattered clothes begging Anant Ladha for money. His situation shocked Ladha and he realized that our country still is not as financially literate as he thought it was and hence he started on his mission to help convert India “from a country of savers to a country of investors.”

Invest Aaj For Kal

Starting as physical sessions, Ladha held free classes for people in certain parts of North India to help them become more financially literate. Two of his sessions were also recognised by the Rajasthan government. And everything was going fine but still, the huge financial literacy gap of the entire country was gaping widely at him. Hence, he decided to increase his target audience by going digital, leading to the inception of Invest Aaj For Kal.

Initially, for a good 1-1.5 years, his YouTube channel, Invest Aaj For Kal, didn’t do as well as he had expected. But consistent efforts, support from family and strong determination brought him to where he is today. With a little nudge from YouTube that put the spotlight on him by giving his channel the “Creator on the Rise” award in 2020, he was ready to make the most of his spotlight. From asking people to subscribe to his channel by talking about how great and informative it is without revealing that he owns the channel, to getting millions of views on every video, he has come a long way. The best part, Anant Ladha prioritises consistency over anything else and posts content regularly.

Message for Young Content Creators

Being the practical person that he is, he never blames fate or algorithms for fewer views but rather tries to find out how he can do better and revamp his content as and when required. He forever values the digital community that pushes him forward as he believes that the day he stops valuing them and takes them for granted will be the end of his career. For a man who went from working a 9-5 job to full-time content creator his definition of success changes every time he achieves something and this constant negotiation with success is the most practical way to view life.

Striking a balance between personal and professional life, Anant Ladha takes in bad comments like a pro. According to him, all his bad reviewers are truly his ardent followers as they wait to watch each of his videos just to leave bad reviews. And with this positive attitude, he leaves a message for young content creators:

“If earning money is the only objective you have through your digital journey then don’t enter this field. But if you’re objective is more than just earning money then it’s a beautiful field.”

His reasoning behind this lies in the fact that you won’t earn much in the initial years of creating content hence you must have a bigger purpose to sustain in this space for longer for yourself and your audience.