Today, on May 1st, anticipating the expansion and growth of India’s entertainment and media platform, the World Audio Visual & Entertainment Summit (WAVES) was launched. The event is held at the Jio World Convention Centre in Mumbai from May 1-4.
On the first day of WAVES, many tracks were released that sent a message of regard, respect and patriotism across borders to the Global world. It aims to make a positive change and do something incredible by bringing countries together in an interwoven fabric of different cultures, unity in diversity and a goal of progress.
Of the various music tracks released, the “Shubhaarambh” song brings peace in our culture. It sends a message of us as one big family in this world, whilst the “Symphony of India” captures India’s rich heritage and comprises various beautiful notes that come together to create music to which people worldwide can relate. From the snow-capped Himalayas to the sun-kissed beaches down south, India is attractive in many different colours, textures, sights and flavours.
The song “Ooncha Asmaan,” by the well-known singer Shankar Mahadevan and the well-known poet Prasoon Joshi, expresses a desire for wings, so that, with determination, we can rise higher in our progress toward fullness. It represents that, with determination, we will achieve our dreams together. “Ooncha Asmaan” suggests redefining the connectivity of technology and the innovations that India has been contributing to the world; when we reach for the sky, the messages are expanding and further *asman* of progress.
India is experiencing distinct and conspicuous progress and establishing its footprint in all dimensions, like science, arts, media, comedy and all aspects of technology.
This historical anthem and many others tell a powerful account of India’s cultural” canon” and celebrate the country’s journey of success and joy.
As we transition through the rapidly shifting world of technological advances, we may lose sight of the fact that actual progress lies in our preference for peace, love and connections. As changes are felt like waves taking us in new directions, to new heights and into new horizons, we should hold our identity and not part with the treasure that it takes collective effort to own. Treasure the unity that binds us, the truth that can lead us and the love that holds us all.
The precious treasure of our shared humanity can help point us down the road to a future prosperous with peace and prosperity, where our cultural differences are seen as a source of strength.
In the excellent orchestra of life, let us all play as an orchestra, full of compassion, empathy and kindness. Let us always turn to the same ocean waves that have shaped our shores. The waves remind us how to move forward while teaching us the critical value of adaptability, resilience and harmony.
The event features many popular and renowned actors, singers and filmmakers, including Amitabh Bachchan, Shah Rukh Khan, Aamir Khan, Akshay Kumar, Anupam Kher, Ektaa R. Kapoor, Chiranjeevi, Rajinikanth, Mohanlal, Diljit Dosanjh, Anil Kapoor, Hema Malini, Sanjay Dutt and A.R. Rahman.
The goal for WAVES (2025) is to bring people from different sectors and disciplines together and connect their knowledge and experiences to support the development ofIndia’s creativity. The event’s sole purpose is to foster collaborations, from industry to movement and work towards bringing recognition and attention to the talent and artistry of India while establishing our identity as a global centre for content and media publishing.
The event consists of a roundtable of the Prime Minster which involved a high-level discussion with global industry leaders and media CEOs on ways to help grow India’s media and entertainment industry, alongside the WAVES exhibition which was a showcase of the media industry’s achievements and accomplishments, advancements in technology and new storytelling methods which focused on the latest trends and developments. The WAVES bazaar also gave content creators and companies an opportunity to meet and interact with buyers and sellers globally. Another event, the WAVEX Accelerator, included mentorship and funding opportunities for startups and used these elements to promote growth.
