In this fast-paced world of technology, it’s hard to remain consistent. With changing algorithms and trends how can you remain consistent and relevant? And with everyday living prices going up daily, it’s hard to stick to your ethics. This is exactly when content creators like Anant Ladha with their YouTube channel Invest Aaj For Kal bring a refreshing change in this ever-changing system.
Anant Ladha: Early Days
Born and raised in Kota, Rajasthan, Anant Ladha’s introduction to finance and the stock market happened early in life. Being the third generation in his family to enter the financial world, he was exposed to trading and the stock market just like a kid would be exposed to cartoons. This gave a good foundation upon which he built up his entire life.
Starting as just a tactic to win over his teachers and peers, Anant Ladha originally began by keeping up with the ups and downs of the stock market to impress his teachers and friends. But whatever his intentions may be, this practice helped him a lot in his career as keeping up with the stock market became a regular part of his daily routine and helped him understand the nuances of the financial market better.
After initially starting his job at Mumbai in trading he left it to join his family business. While working there, an incident took place that changed his life forever. In his town, a company was closing down and all the employees were given around 50 lakhs corpus amount. Among them, one employee who had received this amount had invested it in an insurance scheme that wouldn’t allow him to withdraw the money until the five years were up. Desperately in need of money to support his sick wife in the hospital, the poor man showed up in tattered clothes begging Anant Ladha for money. His situation shocked Ladha and he realized that our country still is not as financially literate as he thought it was and hence he started on his mission to help convert India “from a country of savers to a country of investors.”
Invest Aaj For Kal
Starting as physical sessions, Ladha held free classes for people in certain parts of North India to help them become more financially literate. Two of his sessions were also recognised by the Rajasthan government. And everything was going fine but still, the huge financial literacy gap of the entire country was gaping widely at him. Hence, he decided to increase his target audience by going digital, leading to the inception of Invest Aaj For Kal.
Initially, for a good 1-1.5 years, his YouTube channel, Invest Aaj For Kal, didn’t do as well as he had expected. But consistent efforts, support from family and strong determination brought him to where he is today. With a little nudge from YouTube that put the spotlight on him by giving his channel the “Creator on the Rise” award in 2020, he was ready to make the most of his spotlight. From asking people to subscribe to his channel by talking about how great and informative it is without revealing that he owns the channel, to getting millions of views on every video, he has come a long way. The best part, Anant Ladha prioritises consistency over anything else and posts content regularly.
Message for Young Content Creators
Being the practical person that he is, he never blames fate or algorithms for fewer views but rather tries to find out how he can do better and revamp his content as and when required. He forever values the digital community that pushes him forward as he believes that the day he stops valuing them and takes them for granted will be the end of his career. For a man who went from working a 9-5 job to full-time content creator his definition of success changes every time he achieves something and this constant negotiation with success is the most practical way to view life.
Striking a balance between personal and professional life, Anant Ladha takes in bad comments like a pro. According to him, all his bad reviewers are truly his ardent followers as they wait to watch each of his videos just to leave bad reviews. And with this positive attitude, he leaves a message for young content creators:
“If earning money is the only objective you have through your digital journey then don’t enter this field. But if you’re objective is more than just earning money then it’s a beautiful field.”
His reasoning behind this lies in the fact that you won’t earn much in the initial years of creating content hence you must have a bigger purpose to sustain in this space for longer for yourself and your audience.
